The Pulse Beverage Corporation announced earnings results for the second quarter and six months ended June 30, 2017. For the quarter, the company reported GAAP net operating loss was $1,212,264 compared to a loss of $576,267 for the comparable period in 2016. Non-GAAP net loss would have been 11.4% better $60,000 than the non-GAAP loss reported. This would have represented a 19.7% improvement over the same period in 2016 and would have been more in line with management's expectations. For the six months, revenues were $796,706 compared to $1,741,195 respectively and represent a decline of $944,489 or 54.2%. Non-GAAP net income was $921,283 compared to $1,133,539 a year ago. This represents a narrowing of losses of $212,256 or 18.7%.