The Pulse Beverage Corporation reported earnings results for the year 2015. For the year, net loss, before depreciation and amortization, stock-based compensation and one-time charges decreased by $872,000 to $1,278,000 compared to $2,150,000 a year ago. These reductions were due to aligning its cost structure to fit its current growth model that includes concentrating its efforts on chain store listings that utilize warehouse direct distribution systems. Net losses to date, for the most part, continue to be the result of a concentrated effort to establish and increase brand awareness, establish and improve upon extensive nationwide and international distribution systems and to secure regional, national and international chain store listings. Net sales, after promotional allowances and slotting fees, increased by $121,000 to $3,484,000 compared to $3,363,000 a year ago, a 3.6% growth. This improvement was mainly due to the elimination of some promotional programs leading to a decrease in promotions/slotting of $192,000 to $247,000 compared to $439,000 a year ago.

The company expects monthly net losses to turn into monthly net income during the middle of 2016 due to increased net sales and gross profit and reduced expenses discussed further in this report.