G.O.A.T. Fuel announced that it is partnering with The Vitamin Shoppe® as the exclusive retailer of its new Pineapple Cream Soda and Black Cherry Ginger Ale flavors. The two exclusive flavors join an audacious ensemble of new, Season 3 flavors available in October that also include Snow Cone and Dragon Pomegranate. The Season 3 lineup of G.O. A.T. Fuel flavors are available at nearly 700 locations of The Vitamin Shoppe and Super Supplements stores nationwide, as well as on vitaminshoppe.com, effective November 5, 2023.

G.O.A.T.'s quickly becoming the go-to energy drink for those looking for healthier, great-tasting energy, and is available online and at approximately 15,000 retail locations across the country including The Vitamin Shoppe, 7-Eleven, Publix, Target, Walmart and HEB. Renowned for its cordyceps mushrooms--the first energy drink to tap into the powerhouse adaptogen--G.O.A. T. Fuel delivers sustained energy and is also powered by natural caffeine, green tea, BCAAs and 10 essential vitamins to improve recovery, making it the ideal beverage for any one chasing excellence. It is also the Official Energy Drink of the Los Angeles Lakers-- yet another indication of the beverage company's fast-growing popularity amongst athletes and non-athletes alike.

G.O.A., is thrilled to launch G.O.A. T., with the exclusive Pineapple Cream Soda and Black Cherry Ginger Ale flavors, available only at The Vitamin Shoppe and super Supplements. The energy drinks category is enjoying robust growth at The Vitamin Shoppe, driven by assortment of the latest brands, flavors, and formulations. Apart from its lineup of appealing flavors, G.O.A.t. Fuel's inclusion of cordyceps mushrooms in its formula provides a unique, functional point of differentiation that believe customers will respond to".