The Vitamin Shoppe announced the launch of TrueYou™ Beauty, an extension of TrueYou™, the innovative assortment of premium vitamins and supplements that cater to the unique and evolving needs of women through every stage of their lives. TrueYou Beauty is launching with a collection of clean-crafted, sumptuous-smelling body washes, scrubs, lotions, body butters, and more. Every TrueYou Beauty product is clinically studied for safety and efficacy, certified animal-testing free, and expertly crafted to nourish skin, while promoting holistic wellness and balanced well-being.

All TrueYou Beauty products formulated to remain on skin – including body lotions, body butters, and hand creams – are enriched with the brand's advanced Core 5 Nutrient Complex™. This proprietary, trademarked complex includes: niacinamide (vitamin B3) to brighten skin, improve the skin barrier, and improve the appearance of enlarged pores; vitamin C (ascorbic acid) to brighten skin and even out complexions; peptides/collagen peptides to promote collagen production and aid in skin elasticity; hyaluronic acid to hydrate and plump skin; and bakuchiol oil (psoralea corylifolia) to improve the appearance of fine lines and wrinkles while minimizing the appearance of enlarged pores. The collection includes: TrueYou Beauty Body Wash – A daily gel body wash enriched with natural conditioning oils that cleanse without stripping the skin's moisture barrier.

Available in calming Aloe Cucumber and energizing Mandarin Orange scents. TrueYou Beauty Body Scrub – a gentle daily body exfoliant that polishes skin with bamboo powder and replenishes moisture with vitamin E and avocado oil. Available in calming Aloe Cucumber and energizing Mandarin Orange scents.

TrueYou Beauty Body Lotion – A lightweight body moisturizer with coconut oils to hydrate and leave skin feeling soft and smooth. Available in calming Aloe Cucumber and energizing Mandarin Orange scents. TrueYou Beauty Body Butter – A deliciously decadent whipped body moisturizer with coconut oil that deeply hydrates and softens.

Available in calming Aloe Cucumber and energizing Mandarin Orange scents. TrueYou Beauty Close Comfort Hand Cream – A fast-absorbing, fragrance-free hand cream with skin conditioning shea and cocoa butters that leaves hands silky-smooth. TrueYou Beauty joins an extensive array of natural beauty and skin care products available at The Vitamin Shoppe and Super Supplements, across categories such as collagen; hair, skin, and nail supplements; soaps and deodorants; hair care; oral care; sun care; men's grooming; and aromatherapy.