Klarna and The Vitamin Shoppe announced an exclusive partnership to offer Klarna's flexible payment options at checkout. US shoppers can now purchase the health and wellness products they love using Klarna's interest-free, Pay in 4 solution on vitaminshoppe.com and in The Vitamin Shoppe and Klarna apps. A recent study of 2,000 people conducted for The Vitamin Shoppe found that more than 3 out of 4 Americans said they are taking a more proactive role in health and wellness decisions for themselves and their families in 2021. Amid this heightened consumer interest in health and wellness, personal care ecommerce sales have soared, increasing by $19.22 billion last year alone and projected to grow by another $39.56 billion through 2024 according to eMarketer. The Vitamin Shoppe is focused on empowering customers to shop for wellness solutions in ways that are most convenient for them – whether that's in-store, curbside, online, on The Vitamin Shoppe mobile app, via same-day delivery with Instacart, on the phone with customer support, or through a one-on-one virtual nutritionist appointment. This partnership with Klarna enables The Vitamin Shoppe to further upgrade its e-commerce offering to meet increased demand for health and wellness products online, while enabling shoppers to purchase the products that they are looking for, the way they want to.