The Vitamin Shoppe announced the launch of TrueYou™, an innovative and extensive assortment of supplements that caters to the unique and evolving needs of women through every stage of their lives. Crafted from premium ingredients and backed by science, TrueYou was created to inspire self-care and balanced wellbeing, empowering every woman's brilliant self to shine through. Applying the industry-leading expertise of The Vitamin Shoppe, TrueYou developed a range of 14 nutritional supplements to enhance physical, mental, and emotional health.

Available exclusively at The Vitamin Shoppe and Super Supplements™ stores, and online at www.vitaminshoppe.com/trueyou, TrueYou is the comprehensive wellness solution for women seeking to become their best selves. A defining element of TrueYou formulas is the Women's Equilibrium Blend™, a proprietary blend of nutrients selected to support a healthy estrogen balance and a woman's overall wellbeing. This blend includes Diindolylmethane (DIM), a phytochemical found in cruciferous vegetables like broccoli and kale, which research has shown to support a healthy estrogen balance; calcium D-glucarate, which has been shown to support liver detoxification and estrogen metabolism; and organic broccoli sprouts, which provides potent antioxidants and aids cellular health.

The Women's Equilibrium Blend is included as a key ingredient in a number of TrueYou formulas, such as Mighty Strong calcium for bone and teeth health, Helping Hand fertility support, and Cool as a Cuke stress and mood support with ashwagandha. Three of TrueYou's core products designed to provide essential benefits to a broad range of wellness seekers are: TrueYou Perfect Ensemble: Take on the day with a high-potency multivitamin designed for the unique needs of unstoppable women, including B12 for energy production; biotin for healthy hair, skin, and nails; lutein and zeaxanthin for eye health; plus, TrueYou's proprietary Women's Equilibrium Blend. TrueYou Head Over Heels: Help inner radiance shine through with TrueYou's enhanced collagen powder, formulated with collagen peptides and hyaluronic acid for healthy nails, hair, skin, and joints, plus TrueYou's proprietary Women's Equilibrium Blend.

TrueYou Balancing Act: Designed to help achieve a healthy hormonal balance, TrueYou's estrogen support formula includes myo-inositol and d-chiro-inositol, clinically studied ingredients shown, when combined, to support estrogen balance, fertility, and ovarian function. Also includes TrueYou's proprietary Women's Equilibrium Blend. Every product from TrueYou is Non-GMO, gluten and soy-free, and is free of all artificial colors, preservatives, and magnesium stearate.

Ingredient purity and potency is verified by independent, third-party labs and every product meets or exceeds industry quality standards. TrueYou's expansive assortment delivers solutions for women across key supplement categories, including: Vitamins and Minerals, such as Pep In Step plant-based iron supplements; Beauty from Within, such as Go With the Glow hair, skin, and nails formula; Digestive and Cleanse, such as Gentle Detox 7-day cleanse with fiber and herbal detox blends; and Healthy Solutions, such as Grace Period menopause support, with Chinese herbs known to support balance. Empowering women to become their best selves is inherent in the TrueYou mission.

As part of that ethos, TrueYou has partnered with Kiva.org, a non-profit crowdfunding platform that expands access to financial services in underserved communities around the world. Kiva's innovative model allows individuals to provide microloans as small as $25 to small business owners in local communities globally, unlocking capital for promising entrepreneurs.