PeerLogix, Inc. Partners with Somo Audience to Create OTT-Based Private Marketplaces Within the Mobile Space
January 29, 2019 at 08:00 am EST
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PeerLogix, Inc. announced a partnership with SoMo Audience. The partnership will allow SoMo’s mobile media buyers to target audiences through private marketplaces based on PeerLogix's OTT engagement data, sourced from of over 170 million viewing households and sortable by title, genre, studio/network and actor/actress tags. Additionally, SoMo has a significant, and growing, supply of OTT/CTV inventory and integration of PeerLogix’s OTT audience data will provide an even wider range of buying decisions based on combinations of the two. Vertical personalized OTT programming continues to expand as OTT app and site development tools become more robust and easier to use in creating engaging video experiences for ad supported or subscription based models. PeerLogix OTT data, integrated at the supply source, can enhance these already rich personalized experiences, helping create custom OTT marketplaces for SOMO's demand clients. Whether a brand is looking to supplement its traditional TV buying with online audiences illustrating specific content consumption behaviors, or simply with targeted digital OTT supply, the partnership of SoMo and PeerLogix creates the ability to build relevant, custom, programmatic OTT marketplaces.
PeerLogix, Inc. is an advertising technology and data aggregation company. The Company operates in an Over-the-Top (OTT) data-as-a-service space. It provides a platform which enables the tracking and cataloguing of OTT viewership in order to determine consumer trends and preferences based upon media consumption. The Company's products include advertising audience discovery, data-driven content acquisition and entertainment investor insights. It observes, catalogues and analyzes raw OTT viewership data. The Company collates and packages these data sets into products, both pre-constructed and customized, creating actionable value across various use cases. The Company tracks viewership data of more than 50,000 premium TV shows and movies across more than 180 million households as streamed from open-source OTT networks, globally. This data can be leveraged to create actionable insights for advertisers, content creators, OTT platforms and strategic investors.