PeerLogix, Inc. announced a partnership with SoMo Audience. The partnership will allow SoMo’s mobile media buyers to target audiences through private marketplaces based on PeerLogix's OTT engagement data, sourced from of over 170 million viewing households and sortable by title, genre, studio/network and actor/actress tags. Additionally, SoMo has a significant, and growing, supply of OTT/CTV inventory and integration of PeerLogix’s OTT audience data will provide an even wider range of buying decisions based on combinations of the two. Vertical personalized OTT programming continues to expand as OTT app and site development tools become more robust and easier to use in creating engaging video experiences for ad supported or subscription based models.  PeerLogix OTT data, integrated at the supply source, can enhance these already rich personalized experiences, helping create custom OTT marketplaces for SOMO's demand clients. Whether a brand is looking to supplement its traditional TV buying with online audiences illustrating specific content consumption behaviors, or simply with targeted digital OTT supply, the partnership of SoMo and PeerLogix creates the ability to build relevant, custom, programmatic OTT marketplaces.