PeerLogix, Inc. and adsquare announced the launch of their joint OTT Media Planning initiatives enabling marketers to reach, target and measure advertisements directly to households streaming OTT TV shows and movies. Advertisers leveraging adsquare’s self-service Audience Management Platform (AMP) are able to extend entertainment advertising to OTT audiences of specific TV shows, movies, networks and genres powered by PeerLogix’s rich OTT viewership data of over 50,000 TV and movie titles. Key offerings included in the collaboration are: Pre-release Retargeting: Target prior viewership of shows and movies prior to new season or movie premiere; OTT Planning Cycle: Compliment traditional linear-tv advertising by reaching OTT streaming audiences at the specific TV or Movie title level; and Audience Conquesting: Connect with valuable streaming audiences already watching similar content. Advertisers may work directly with their adsquare representative to plan and deploy campaigns across any number of custom viewership and demographic criteria. Using adsquare’s data exchange, advertisers can leverage different types and sources of mobile data such as demographics, location or app usage data at scale to reach their audiences at the right mobile moment.