PeerLogix, Inc. announced a partnership with a major digital media supply-side platform that will allow the SSP to significantly expand its competitiveness in the marketplace and the value it offers to publishers. The new OTT data offering will be powered by PeerLogix but will be offered by the SSP as a white labeled solution. PeerLogix’s patented technology platform sits directly in the video content stream and compiles non-amplified, deterministic, real-time OTT/streaming viewership data from an audience of over 170 million homes and across more than 50,000 pieces of premium content. The company has been engaged in active data collection for more than 4 years, creating an unparalleled library of historical and real-time data, sortable by title, genre, studio/network and actor/actress tags. This data is then matched to household IP addresses, making it possible to target viewers by their viewing behaviors and preferences across the programmatic landscape. Supply-side platforms traditionally leverage unique ad creative opportunities, relationships with buy-side resources, custom programmatic infrastructures and other proprietary technology innovations to maximize yield and revenue for their publisher partners. They have also historically developed relationships with external data management platforms (DMPs) to provide publishers the ability to offer their audiences in unique ways to advertisers. This newly announced partnership, however, will allow the forward-leaning SSP to integrate PeerLogix’s cutting edge OTT data directly into its platform, improving its offering and moving it up in the data centric food chain.