PeerLogix, Inc.'s PeerLogix White Labels OTT Data Integration for Leading Supply-Side Digital Media Platform
March 26, 2019 at 08:00 am EDT
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PeerLogix, Inc. announced a partnership with a major digital media supply-side platform that will allow the SSP to significantly expand its competitiveness in the marketplace and the value it offers to publishers. The new OTT data offering will be powered by PeerLogix but will be offered by the SSP as a white labeled solution. PeerLogix’s patented technology platform sits directly in the video content stream and compiles non-amplified, deterministic, real-time OTT/streaming viewership data from an audience of over 170 million homes and across more than 50,000 pieces of premium content. The company has been engaged in active data collection for more than 4 years, creating an unparalleled library of historical and real-time data, sortable by title, genre, studio/network and actor/actress tags. This data is then matched to household IP addresses, making it possible to target viewers by their viewing behaviors and preferences across the programmatic landscape. Supply-side platforms traditionally leverage unique ad creative opportunities, relationships with buy-side resources, custom programmatic infrastructures and other proprietary technology innovations to maximize yield and revenue for their publisher partners. They have also historically developed relationships with external data management platforms (DMPs) to provide publishers the ability to offer their audiences in unique ways to advertisers. This newly announced partnership, however, will allow the forward-leaning SSP to integrate PeerLogix’s cutting edge OTT data directly into its platform, improving its offering and moving it up in the data centric food chain.
PeerLogix, Inc. is an advertising technology and data aggregation company. The Company operates in an Over-the-Top (OTT) data-as-a-service space. It provides a platform which enables the tracking and cataloguing of OTT viewership in order to determine consumer trends and preferences based upon media consumption. The Company's products include advertising audience discovery, data-driven content acquisition and entertainment investor insights. It observes, catalogues and analyzes raw OTT viewership data. The Company collates and packages these data sets into products, both pre-constructed and customized, creating actionable value across various use cases. The Company tracks viewership data of more than 50,000 premium TV shows and movies across more than 180 million households as streamed from open-source OTT networks, globally. This data can be leveraged to create actionable insights for advertisers, content creators, OTT platforms and strategic investors.