PeerLogix, Inc. Teams Up with 180Bytwo as Part of Liveramp’s Data Innovators Program
March 13, 2018 at 08:30 am EDT
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PeerLogix has teamed up with 180byTwo as part of LiveRamp’s Data Innovators program. Together, the companies have developed new audiences that combine streaming TV viewership insights with 180byTwo’s authenticated deterministic business and consumer attributes. These data-driven OTT audiences enable advertisers to strike a balance between the reach and content consumption of TV with precise attributes that are not available on linear TV media plans. These one-of-a-kind segments give advertisers the ability to target consumer segments with distinctive demographic, political, and product attributes, along with specific television content and behavior. As a result, consumers will experience more relevant, personalized messaging from brands. By creating audiences that combine 180byTwo’s full 360-degree view of people along with PeerLogix’s viewership insights, brands can now access multi-dimensional audience segments for targeting across any channel. These new segments are made possible through LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution. 180byTwo and Peerlogix are members of LiveRamp’s Data Innovators program, which offers data partners the capability to resolve data sets together at the level of an individual and create unique, exclusive, people-based data sets for marketers. The Data Innovators program enables innovation with data and creates new revenue streams for data owners. Starting March 13, 2018, marketers can now access these high-value audiences via the LiveRamp IdentityLink™ Data Store. A new era of television advertising is being ushered in with the consumer shift to OTT streaming services. Brands can now breakout beyond simple demographics that have historically been relied upon for linear TV ad buys, and dynamically target viewership per individual media and product affinities. These new audiences by 180byTwo and PeerLogix provide marketers a new view of the consumer, such as audiences of individuals who have brought together their professional and consumer personas. Focused on accuracy and scale, these new audiences provide marketers a unique way to reach audiences of professionals on a more personal level.
PeerLogix, Inc. is an advertising technology and data aggregation company. The Company operates in an Over-the-Top (OTT) data-as-a-service space. It provides a platform which enables the tracking and cataloguing of OTT viewership in order to determine consumer trends and preferences based upon media consumption. The Company's products include advertising audience discovery, data-driven content acquisition and entertainment investor insights. It observes, catalogues and analyzes raw OTT viewership data. The Company collates and packages these data sets into products, both pre-constructed and customized, creating actionable value across various use cases. The Company tracks viewership data of more than 50,000 premium TV shows and movies across more than 180 million households as streamed from open-source OTT networks, globally. This data can be leveraged to create actionable insights for advertisers, content creators, OTT platforms and strategic investors.