PeerLogix, Inc. announced that it has been engaged by Big Weather Gear, a leading worldwide distributor of outdoor gear, including the finest boating, winter sports, and rainwear gear available, having provided solutions to the movie industry, government agencies, large and small corporations, teams and clubs, private boats and other groups. Millennials and families make up a significant and growing segment of PeerLogix's digital audience making it a perfect fit for Big Weather Gear, with age ranges (18-30 year olds) strongly aligning with Big Weather Gear's target customer base. The two-fold goals of this initiative are to drive new customers for Big Weather Gear and to increase brand awareness, while decreasing their customer acquisition costs. By utilizing the PeerLogix platform, Big Weather Gear will enjoy the benefits and cost efficiencies of an outreach and engagement program that specifically targets the core demographic it seeks to grow additional business.