Jacada announced the appointment of Yochai Rozenblat, as the new CEO of the company, replacing Guy Yair who is leaving for personal reasons. Prior to joining Jacada, Rozenblat served as the Chief Revenue Officer at Ctera Networks, where he built a scalable organization and led Ctera to hyper-growth in the Cloud Storage market. Before that, Rozenblat held diverse senior executive positions at NICE, including President of the Enterprise unit, where he was responsible for nurturing innovation, design, research, development and marketing. Previously, Rozenblat also served as CEO and President of NICE Americas. Before joining NICE, Rozenblat held a number of positions at Amdocs and Orbotech. By leveraging Jacada’s technology, IP and expertise in helping enterprises improve and automate their customer experience, Rozenblat will be continuing the momentum of expanding Jacada’s offering to new market segments. In addition, Rozenblat will continue Jacada’s success in the rapidly growing Visual IVR and contact center transformation markets. Mr. Rozenblat will assume his role on November 1st, 2017.