Jacada Ltd. announced that it has again extended its relationship as the customer service enterprise software solution provider for Telef nica O2. At Telef nica O2 UK, Jacada solutions automate critical customer service processes within the contact center and retail stores operations. Jacada helps the operator to reduce costs and improve customer experience through the deployment of three solutions: Unified desktop streamlines the customer service representatives' tasks while servicing customers in real-time; desktop automation automates repeated tasks to avoid errors and reduce handling time; and agent guidance supports the customer service representatives during the fulfillment of complex service tasks and sales processes.